Why are Effective Product Descriptions so Important?
Images can seize your consumer’s consideration, however they don’t seem to be sufficient if you wish to achieve success together with your jewellery web site. Not solely do well-written product descriptions assist your consumer perceive all the advantages your jewellery has to supply, however these written phrases will even enhance your search engine rankings.
How to Write Effective Product Descriptions for Your Jewelry
1. Consider your Target Audience
2. Start with the Title and the Hook
three. Explain the Benefits of your Jewelry or Product
four. Incorporate Keywords
5. Inform about Product Facts
6. Add Customer Reviews
First you must contemplate who your viewers is. Are you promoting luxurious diamond jewellery, or clever handmade items? What is it that you simply purchasers are looking for? Be positive you perceive the pursuits and needs of the individuals almost definitely to purchase your jewellery, so you possibly can attraction to them.
Before writing the copy begin with the product title. Give each bit of knickknack a reputation that isn’t solely intriguing however descriptive as properly, and attempt to use a key phrase. While your bracelet could also be referred to as “Aero,” a title like “Aero Bracelet,” just isn’t sufficient. Consider one thing like “Aero Diamond and Platinum Bracelet,” or “The Aero Bracelet: Luxury Diamond Jewelry.” These titles are rather more descriptive and incorporate key phrases many jewellery web sites would profit from.
Next, what are the best options of your product? How is that this piece of knickknack higher than one other, and why does the consumer want this merchandise? Explain all the advantages related together with your product and inform your potential consumer how proudly owning this stunning turquoise ring will make their lives higher, or why these specific diamond earrings are in contrast to another pair.
Don’t overlook website positioning! Make positive you contemplate optimizing your copy for the search engine spiders. Create checklist of key phrases, or the main search phrases that purchasers would enter right into a website like Google to seek out your merchandise, after which embody these within the product title and the outline. This will assist individuals discover gorgeous “diamond platinum earrings,” in your website, when they’re looking the online for these phrases.
After you may have eloquently described your product and integrated key phrases into the copy, remember so as to add some bulleted information concerning measurement, materials content material, weight, transport information, or something shopper would wish to know in regards to the merchandise. When shopping for merchandise from a jewellery web site, this info is essential to buyers, they usually do not need to must contact you by way of electronic mail or phone. To shut the sale, make certain you present all the things that they should know.
Finally, you probably have any nice buyer evaluations on a specific product or piece of knickknack, be sure you add that as properly. Internet buyers love to listen to testimonials from others who already personal the product; it helps your jewellery web site earn credibility. Consider a spot in your website that purchasers can add their experiences and opinions.
What is an instance of an efficient product description?
This is a wonderful product description from a web site that sells wedding rings:
For the romantic bride, this distinctive gold ladies’s marriage ceremony band celebrates historical past and romance. Inspired by the Medieval period of Knights and spherical tables, this pretty ladies’s marriage ceremony ring is carved in an open sample paying homage to a royal crown. Offered in each 14ok yellow gold and 14ok white gold, this elegant Medieval impressed ladies’s marriage ceremony band can be adored for years to return.
- Metal: 14ok white gold or 14ok yellow gold
- Width: unknown
- Gemstones: none
- Best For: The bride that seeks a novel ladies’s marriage ceremony ring
- Notable Feature (s): Medieval impressed design
What is an instance of an ineffective product description?
It appears that the high-end jewelers are those that lack efficient product descriptions, possible as a result of they need purchasers to contact them personally. They are forgetting nevertheless, that good product descriptions usually are not nearly promoting, but additionally about website positioning and serving to purchasers discover their websites via the various search engines. They promote unbelievable luxurious diamond jewellery via elegant web sites with exceptional product photographs, however their website gives no details about the person items displayed. Ineffective product descriptions are people who solely embody the title of the piece of knickknack, and supply no additional particulars. These jewellery web sites are lacking out on helpful website positioning and gross sales alternatives.